Archives002June 29, 2026

Why Your Community Isn't Growing

A talk by Selina Li

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Why Your Community Isn't Growing — Luma event coverThe official flyer · Luma ↗

The night, in one breath

Selina took the stage at Royale — a 111-year-old bar in San Francisco — to answer the question every founder is quietly asking: why isn't my community growing? Her answer starts with trust, and the three ways to earn it at scale: make content, partner with existing communities, or build your own.

From there it got tactical — the partnership plays, the AI tools, the numbers behind community-led growth. The specifics stayed in the room. Afterwards, Bubble Lab matched everyone with the one person to meet before last call.

“You don't build community by grabbing attention. You build it by earning trust.”

From the night

selina on stage at royale
the room during the talk
founders at the bar
conversations after the session
new friends at founders on tap
closing out the night
attendees at the workshop

Heard on social media

Instagram post by Selina Li
“yapped about communities and how founders can take charge of it 😌”
Selina Li@selina.builds · with @foundersontap10711
“What happens when 80 founders, operators, and investors walk into a bar? The best startup secrets are shared over drinks and not at networking events.”
Lyvia ChapmanFounder, Founders on Tap16231
“She's an amazing presenter, with great energy, and clear actionable takeaways. The takeaway under the takeaways: you don't build community by grabbing attention. You build it by earning trust.”
Jonathan GrahamAttendee397

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